December Core campaign

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CREATIVE CONCEPT

The concept behind this campaign was to visually tie elements of the winter holidays (without calling to a specific religion) across 6 segmented audiences, print and digital channels. Snowy scenes and light illustrative elements of iconic winter plants to reverberate with the copy across the pieces.

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Email campaign

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FACEBOOK CAROUSEL ADs

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Retargeting Ads

Designer: Juliana Meddick

Creative Manager, Brand: Sarah Weber

Creative Studio Lead: Julia Bellomo