All-Inclusive month, feb 2019

CREATIVE OBJECTIVE

The month of February (2019) was All-Inclusive Month with RCI®. The goal of this campaign was to promote specific all-inclusive offers and educate members about the advantages of all-inclusive vacations.

POSTCARD

Email campaign

From left to right is the order in which the emails dropped over the month of February. The launch email was an introduction to all-inclusive vacations and set the design tone for the following emails. The second drop was specific to adults only all-inclusive vacations while the third drop focused on the family friendly aspects of all-inclusive vacations. The final email reminded members that the all-inclusive month special offers were soon to be over and summarized the same overarching benefits of all-inclusive benefits from the first email.

FACEBOOK CAROUSEL & Collection ADs

Retargeting Ads

Designer: Juliana Meddick

Creative Manager, Brand & Original Concept Designer: Sarah Weber

Creative Studio Lead: Julia Bellomo